Read the complete story
  1. THE SYSTEM: Social Media Content Strategy & Calendar
  2. THE CHALLENGE: Make each next step clear and repeatable.
  3. WATCH HOW: A coffee shop content strategy that connects brand goals to a practical publishing calendar.
  4. Start with purpose: Review Coffee Shop Brand and Business Goals
  5. Process · 01: Review Coffee Shop Brand and Business Goals
  6. Process · 02: Identify Target Audience
  7. Process · 03: Define Social Media Objectives
  8. Process · 04: Establish Content Pillars (40% Product Features, 25% Lifestyle, 20% Educational, 15% Promotions)
  9. Process · 05: Develop Content Ideas for Each Pillar
  10. Process · 06: Select Content Formats (Photos, Reels, Stories, Carousels, Graphics)
  11. Process · 07: Create 30-Day Social Media Content Calendar
  12. Process · 08: Assign Daily Post Topics and Formats
  13. Process · 09: Design Branded Welcome Post
  14. Process · 10: Establish Instagram and Facebook Posting Schedule
  15. Process · 11: Set Recommended Posting Times
  16. Process · 12: Define Engagement and Community Management Guidelines
  17. Process · 13: Plan Promotional and Seasonal Content
  18. Process · 14: Establish Monthly Engagement and Store Visit Goals
  19. Process · 15: Create Social Media Reminders and Posting Checklist
  20. Process · 16: Review Brand Consistency and Content Distribution
  21. Process · 17: Finalize Social Media Strategy and Content Calendar
  22. The deliverable: 30-day social content calendar
  23. RECAP · 1: 40% Product · 25% Lifestyle
  24. RECAP · 2: 20% Educational · 15% Promotions
  25. RECAP · 3: 30-day calendar and posting checklist
  26. KEY TAKEAWAY: 30-day social content calendar